The Plan formulates a structured approach to improving the quality and standards of visitor accommodation and attractions and for developing new activities to broaden the appeal of Samoa in key markets
A strategy which successfully positions Samoa as the Pacific’s most attractive holiday destination has the potential to create 1,700 new jobs and inject $550 million into the economy by 2019.
That’s according to the Samoa Tourism Sector Plan 2014-2019.
The Samoa Tourism Sector Plan 2014-2019 was launched by Prime Minister and Minister of Tourism, Tuilaepa Sa’ilele Malielegaoi, during a ceremony at the Samoa Cultural Village Fale.
{googleAds}<script async src="http://www.samoaobserver.ws///pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- 336x280 (bottom-article) -->
<ins class="adsbygoogle"
style="display:inline-block;width:336px;height:280px"
data-ad-client="ca-pub-2469982834957525"
data-ad-slot="1033882026"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>{/googleAds}
The Plan outlines various key aspects of the tourism industry, which continues to emerge as the major engine of economic growth for Samoa.
It outlines goals, targets and actions to meet the challenges and opportunities facing the sector over the next five years.
The Plan formulates a structured approach to improving the quality and standards of visitor accommodation and attractions and for developing new activities to broaden the appeal of Samoa in key markets.
This approach, it says, would be supported by investment in infrastructure and improvements to air access.
The Plan establishes a clear framework for the development of tourism in Samoa for the next five years. It recognizes the multi-faceted nature of tourism.
It outlines a process for taking a cross sector approach to tackling challenges within the industry and coordinating development between government agencies, the private sector and local communities.
The Plan has been funded by New Zealand Aid through the Samoa Tourism Support Programme.
<!-- ads-articles(24.03.14) -->
<ins class="adsbygoogle"
style="display:inline-block;width:336px;height:280px"
data-ad-client="ca-pub-9419815128221199"
data-ad-slot="2395638412"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>{/googleAds}