PR - Riverside Samoa was one of the eleven suppliers who attended the recent Samoa Tourism Australia Road Show last week.
The road show took us to the three major cities of Australia – Brisbane, Melbourne and Sydney over three days, one day in each city – which saw almost 100 travel agents in attendance.
We had an amazing host from the Auckland Samoa Tourism Authority (S.T.A.) office, Fasitau Ula who single handedly organised, coordinated and familiarised us with the Road Show.
There were eight accommodation/tourism suppliers - Le Vasa Resort, Riverside Samoa, Saletoga Sands Resort & Spa, Samoa Scenic, Seabreeze Resort, Sheraton Aggie Grey’s Resort, Sinalei Reef Resort & Spa and the Tanoa Tusitala - in addition to three airline suppliers – Air New Zealand, Fiji Airways and Virgin Samoa. At each road show destination, each supplier gave a five-minute presentation using a table top style to present where we moved from one table to another.
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There were on average ten groups of travel agents, which meant giving ten presentations from each supplier per venue.
This was only the second time that S.T.A. Australia Road show has been held and our first time as an Accommodation Supplier.
It was definitely a most valuable experience for our business especially as we have just rebranded our accommodation business and have a new marketing strategy.
One of the key changes is to change our business from Riverside Bed & Breakfast to Riverside Samoa, a collection of vacation homes. We look forward to more of these tourism events where we have the opportunity to market directly/face-to-face our tourism business.
It has given us a tremendous opportunity to not only network with the Australian based agents but also to network with our local tourism operators.
We acknowledge the support of S.T.A. – both the Apia and Auckland staff - and also the Private Sector Support Facility (P.S.S.F.) through which we received partial funding for this event. As a small tourism operator, this money was invaluable.
We also had the support of our Consulate General of Samoa, Fonoti Etuale Ioane in Sydney, and High Commission of Samoa Counsellor, Fata Brian Kaio in Canberra, who were great advocates for Samoa and it’s tourism sector.
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