The new H.J.Keil Mini Mart at Malifa will open its doors to the public tomorrow. It follows a special service to bless the complex held during the weekend.
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The business is a branch of H.J.Keil at Taufusi, which Ronnie Keil refers to as the ‘mother plant’.
“It’s always about growth,” he said.
The Keil family had bought the property a few years back.
The family had decided on putting up two bays to change oils for the cars.
And in addition to that, have a Mini Mart, where people who were there to change oils or a flat tyre, could shop and enjoy what’s available.
“It will also serve as a convenient place to shop for the surrounding area".
The initials H.J. are that of Ronnie’s grandfather, the late Hans Keil.
“We thought it would be nice to carry his name and his initials. He was our forefather, the founder of the family business. We the children continue on".
His grandfather loved cars and was very particular about preference and had nice cars.
He started the business with taxis and buses. He eventually realised that tyres are utilised every day. In 1953, Hans started the company as Apia Tyre Services and Retrading.
“It’s been a booming business ever since".
The business is now run by his children and grandchildren.
“You mention the name Papa and Mama, everybody hones in and gives them that respect".
Ronnie said that among other great qualities, Hans wasbusiness savy and was a great, successful man.
The business savy continues among many of the Keil family in different businesses in Apia, today.
“I look at it as a gift from God, a blessing indeed. All I can say about that is to give thanks to him for such a wonderful blessing. And in return we strive to give back to our communities and the country of Samoa.
“It’s ten percent inspiration and 90 percent, hard work".
Ronnie is based in Utah, Salt Lake City, U.S.A., where he works for the Church of Jesus Christ and the Latter Day Saints.
The building was blessed last Saturday and finishing touches are almost complete.
“It’s a beautiful sight to behold. I think it has added value, added colour to this corner".
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