Haleck Apia Motors has re-opened, this time at a new location at Vaiteleuta.
During the official opening last night, President and Chief Executive Officer, Asi Dave Haleck, also revealed a new battle plan for the company.
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It involves the 2015 Chevrolet Colorado, which is the “Motor Trends Truck of the Year for 2015.”
“Today, we are here and we will compete with the other major brands,” said Asi.
“We have been fortunate to secure and represent a world leader in the automotive industry.
“The Colorado is equipped with the LTZ package which offers many options.
“The Chevy Colorado 4x4 DBL Cab LTZ with automatic transmission comes with many options as you see here. It will have an introductory price of below $100,000 tala.”
Haleck Motors was previously located at Tufuiopa.
“We are not new to this business,” Asi said, noting the automotive business “is very competitive.”
“It has to be as next to purchasing a piece of land or a house the next most expensive purchase is a new vehicle,” he said.
“In the past, we offered a good truck which is a popular brand but we were not and could not be competitive. In order to be competitive, we must compete to earn our share of the market.”
Asi especially acknowledged the assistance of Lemalu Ray Ah Liki and all the staff at the Samoa Commercial Bank.
Prime Minister, Tuilaepa Sa’ilele Malielegaoi, who was present during the re-launch, praised the management of Haleck Motors and wished them all the best.
About the 2015 Colorado Colorado is reinventing the midsize pickup from the frame up. It starts with the latest technology. From an available high-speed 4G LTE Wi-Fi† connection to available advanced safety features like Forward Collision Alert† and Lane Departure Warning†, this is one smart small truck. Under the hood is an available 3.6L V6 that offers an EPA-estimated best-in-class 26 MPG highway fuel economy.
But don’t let the efficiency fool you – the same V6 also provides available best-in-class towing† and payload. And all of that, combined with the sleek design and quiet, refined interior, has helped make Colorado the fastest-growing mid-size pickup in 2015.
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