The Samoa Chamber of Commerce and Industry completed a two-day introductory training on Quality Assurance and Marketing this week.
Facilitated by the Chamber Member Services Manager, Hobart Vaai, and Policy Analyst Osana Liki, the programme is part of a regional drive to address some of the trade barriers encountered by Pacific businesses when exporting.
The programme targets improvements in quality management and marketing.
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The initiative is supported by the Pacific Cooperation Foundation and the Pacific Islands Private Sector Organization, and is being implemented through the Chamber.
The overall workshop objective is to embed both a sustainable quality and marketing culture in the Samoan business community and particularly those focused on exporting to markets in New Zealand, Australia, Japan, China and USA.
The Chamber’s vision is that local businesses’ awareness of different marketing strategies and quality management and assurance systems could be improved, and in the long run be utilized to increase trade opportunities regionally and internationally.
The program is run parallel to the Cluster Muster Project facilitated and coordinated by the Chamber in collaboration with PIPSO and the EU.
These initiatives aim to empower our local businesses and build their confidence through simple but effective strategies that they can use as leverage within their industries.
The Chamber CEO Ane Moananu acknowledged the continuous and productive support of the Pacific Cooperation Foundation and PIPSO in making this workshop possible.
“The modules that we delivered over the past two days will hopefully create or strengthen a culture of marketable high quality products within Samoa and the Pacific as a whole,” said Ms. Moananu.
“It is the Chamber’s sincere hope that local businesses would utilize these opportunities to work together to achieve a consistent supply of high quality Samoan made products, for existing and potential customers in New Zealand and other niche markets such as Japan.”
The programme will be offered again in June and interested companies are encouraged to contact the Chamber Office if they would like to participate.
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