Three days into the official part of the S.I.D.S. conference, the S.I.D.S. Village outside the Tuana’imato Aquatic Centre is slowly but surely humming.
Businesses from overseas who have come to Samoa to use the conference to showcase their products seem to be doing well, judging by the smiles and reactions from some of them.
The local companies – from clothing stores to handicraft makers - are also reveling in the exposure the Village is giving tem.
But that’s just one of the reasons why accredited delegates should visit the Village.
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Amidst the hustle and bustle of Tuana’imato, there is also a small break area that’s got bars offering an assortment of drinks - including alcohol if that tickles your fancy.
The bars are being operated by Samoa Beverage Company (S.B.C.) and Samoa Breweries Ltd, showcasing their products including beer made from all local ingredients.
Caroline Pereira, Head of Marketing for the S.B.C, said the opportunity is golden since it allows them to promote their products to the thousands of visitors here for S.I.D.S.
S.B.C. produces Taula, Sama Beer as well as a range of soft drinks.
“So we’ve been offering them the opportunity to try our drinks,” she said. “Of course it’s a good project because we need to extend our nets and the distribution also overseas.”
Ms. Pereira said many delegates stop by in between meetings.
For Agnes Fruean, the Marketing Manager for Samoa Breweries Ltd, the conference presents them an opportunity to look beyond Samoa.
“We were invited to join this event and for us, it is of course a great chance to improve our exporting nets and to find some new countries and partners interested in our products.”
Ms. Agnes said S.I.D.S. is an ideal avenue to push their new products including Vailima Pure as well as Vailima Natural, a beer made from breadfruit that was recently launched.
“Our bar, as the one in front of us, is always full after lunch and I think we should have more space to let all the customers to enjoy and relax with a drink.”
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